A couple weeks ago I had the pleasure of visiting the offices of Automatic where I met co-founder Ljuba Miljkovic. They are the makers of a clever system for monitoring your car using an app and a small device that plugs into the OBD port. We get into its benefits and how they brought it to market.
Ljuba and I also dig into the challenges of bringing tech products to retail, especially how to approach designing point-of-purchase displays. Automatic can already be found at Apple Stores and Best Buy, but as software enters every part of our lives we discuss what retailers such as Home Depot are doing to keep up.
Finally, we end with a few ideas around the future of cars. With major companies vying for various parts of the car experience (Apple, Google, Uber, Lyft, etc), and excitement around the self-driving car, we ask ourselves on what time scale these changes will take place. I was reminded of the Max Planck quote: "A scientific truth does not triumph by convincing its opponents and making them see the light, but rather because its opponents eventually die and a new generation grows up that is familiar with it." We can only hope it will be faster than that.
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