↪ OpenERP rebrands, now Odoo
Not sure the rebrand is what will attract new customers to OpenERP.
As I alluded to in my conversation with Adam Vollmer of Faraday Bikes, I evaluated ERPs for Lumi. OpenERP was one of the main contenders but ultimately the manufacturing module failed to meet our requirements and custom development would have been too costly.
I was also shocked to get a glimpse at OpenERP's internal corporate structure. Despite the open source nature of the project, their business model puts them on track to become yet another big, slow, expensive ERP company pushing massive service fees.
Unfortunately there's just no great solution in the ERP world. Requirements for this category are so complex that by the time a system becomes adequately feature rich, improvements in software technology make it feel obsolete. I wonder if someone will crack that nut.